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Advertising
Mondadori Pubblicità is the company that manages advertising sales for all titles, internet sites and the national radio network R101 of the Mondadori Group, as well as the titles and web sites of important third-party publishers. Mondadori Pubblicità, whose Chairman and Managing Director is Angelo Sajeva, generated 2007 revenues of €349.5 million, confirming the company's position as leader in the magazine market with a market share of 27%.
Thanks to a rich and articulated portfolio, that ranges from male lifestyle and family, to women's and specialised titles, the company boasts the highest number of leading titles, both in terms of circulation and readership. Particularly positive results were recorded by: Chi, which on the strength of its editorial successes increased its advertising sales by 9.5%, while Grazia consolidated its distinctive positioning, with an overall annual increase of 3%, and 10% in the final quarter.
Thanks to a consistent increase in sales and readership, Panorama Travel saw a 20% increase in revenues and Panorama First, that published 10 issues in 2007, achieved in its first year sales of 1,000 advertising pages. Finally, Donna Moderna expanded its offer with Il bambino di Donna Moderna, a new monthly supplement, created to respond to readers' questions about the care and development of infants and children from birth to 12 years. The first 7 issues saw the sale of 250 advertising pages related to the segment.
Mondadori Pubblicità also has an increasingly multimedia portfolio: Radio R101 has achieved important results also in terms of advertising (+25%), thanks to a dedicated sales network and the excellent performance of the network, which now reaches a daily average of more than two million listeners. Excellent results have also been generated for advertising on the internet sites, with a consistent rate of growth (+53%).
Mondadori Pubblicità also manages the advertising sales for the national daily Il Giornale and its supplements and, since January 2007, Famiglia Cristiana, Famiglia Casa and Club 3. In addition to an extensive nationwide sales network, the company has also created a dedicated structure to respond to the new demands of advertising market:
Officina Mondadori is responsible for the development of special advertising initiatives and the creation of integrated communication projects.
Mondadori Pubblicità
Via Mondadori 1 - 20090 Segrate (MI)
Tel. +39 02 75421 - Fax. +39 02 75422302
www.mondadoripubblicita.com
Via Mondadori 1 - 20090 Segrate (MI)
Tel. +39 02 75421 - Fax. +39 02 75422302
www.mondadoripubblicita.com
