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Direct
Since 2001, all of the Mondadori Group's activities in which there is a direct relationship with the customer have been managed by a single business unit, the Direct Division with the aim of co-ordinating the specific competencies and emphasising the value of the customer through a complete multi-channel approach. Headed by General Manager Renato Rodenghi, the Direct Division includes the following companies: Mondolibri, Mondadori Retail, Mondadori Franchising and Cemit Interactive Media.
The combined activites drawn together in the Direct Division, including 100% of Mondolibri and Bol, and Subscriptions, generated total revenues in 2007 of € 290 million.
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Mondolibri Subscriptions Division BOL Mondadori Retail Mondadori Franchising Cemit Interactive Media |