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Corporate Identity
Mondadori attaches considerable importance to corporate identity, both as a way of reinforcing the individual imprints and brands of the group, and as an element of internal cohesion and identification for the people who work with the group, both in Italy and abroad.
The growth of Mondadori as a large group, comprising a parent company and numerous subsidiaries and affiliates, and the necessity that such a process is supported by consistent and effective communication, provided an additional impulse toward a defined corporate identity, based on the history and the values of the publishing house, the personality of its founder, the a masterpiece of twentieth century industrial architecture - and the coordinated logo and Mondadori name and trademarks.