The expansion of the retail network by identifying local opportunities where the Mondadori brand is not yet present is vital for the growth of retail activities.
In December 2016, the network was comprised of 577 stores (30 under direct management – of which 10 megastores and 20 bookshops – and 547 under franchising agreements – of which 326 bookshops and 221 Mondadori Points), in addition to the shop-in-shops (52), web channels and book club activities.
With the acquisition of Rizzoli Libri, the historical Rizzoli bookshop at Galleria Vittorio Emanuele in Milan, the New York bookshop and the Libreriarizzoli.it e-commerce website are all now part of the network. Mondadori Retail revenues amounted to euro 199.6 million: books account for 77% of turnover, with a market share in the segment of 14%.
In 2016, the format adopted in owned bookshops was also extended to franchisees, in order to create a more consistent experience for the public and therefore lend a distinctive atmosphere to the Mondadori Store: customers who enter to purchase a book can also take advantage of a series of other services, such as food services, technical assistance for electronics or purchasing CDs and toys.
The multichannel approach for customers, particularly with respect to the organisation of in-store events, has made it possible to expand the user base and increase loyalty-building capacity.