The expansion of the retail network by identifying local opportunities where the Mondadori brand is not yet present is vital for the growth of retail activities.
In December 2017, the network was comprised of 596stores (31 under direct management – of which 11 megastores and 20 bookshops – and 565 under franchising agreements – of which 354 bookshops and 211 Mondadori Points), in addition to the shop-in-shops (50), web channels and book club activities.
Mondadori Retail revenues amounted to euro 198.5 million: books account for 80% of turnover, with a market share in the segment of 15%.
In 20176, the format adopted in owned bookshops was also extended to franchisees, in order to create a more consistent experience for the public and therefore lend a distinctive atmosphere to the Mondadori Store.
The multichannel approach for customers, particularly with respect to the organisation of in-store events, has made it possible to expand the user base and increase loyalty-building capacity.