Since 2004, the Mondadori Group has undertaken a policy of international expansion with the aim of exporting worldwide – using the main Mondadori magazine brands – the style, quality and excellence of Italian fashion, design and cooking.
The aim of this strategy is to create value by drawing on the strength of Mondadori’s brands and the capabilities and know-how of the Group. It also allows for a greater geographical distribution of the company’s sales on top of the existing diversification in the company’s business areas.
This strategy has been implemented into main ways:
Expansion in France marked a significant step in the Mondadori Group’s international growth and development in that it gave the company a substantial position in Europe’s biggest consumer magazine market. It also gave the group the chance to extract synergies both in terms of sales (such as the introduction of Italian titles in France and the exportation to France of the Italian model of add-on sales) and in terms of costs (sharing editorial content and photographs, paper purchasing).
As a result of this international growth, a smaller proportion of Mondadori Group’s financial results are generated in Italy.