Mondadori Pubblicità SpA managed the sale of advertising for the magazines of the Mondadori Group, its web sites and the radio station R101, as well as titles and web sites of important third-party publishers and, Radio KissKiss (a national station), Radio Norba and Radio Subasio (local radio stations) until December 2013 with revenues in the year of €141.6 million.
On 1 January 2014, advertising sales activities were concentrated in Mediamond, a joint venture with Publitalia ’80, that already had the contract or sub-contracts for the sale of advertising space on the web sites of the Mondadori Group, RTI (a Mediaset group company) and third-party publishers.
This change has created Italy’s most complete advertising sales company, able to make an integrated commercial across print media, the web and radio.
Thanks to a portfolio comprising over 30 magazines, a high proportion of which are leaders in circulation in their segments, the company reaches 74% of adult readers and 81% of women readers.
The radio network is among the first in the market with a daily average of 9.7 million listeners.
Finally, the management of 41 vertical sites covers 42% of national internet traffic, reaching a monthly average of 11.7 million unique users.
In addition to coordinating the activities between the magazines and the advertising sales company, Mondadori Pubblicità has a structure aimed at responding effectively to new demands in the advertising market called Project Lab, which is engaged in the development of integrated communication projects. The aim is to increase connectivity between the macro-media in the Mondadori system (magazines, web/digital, radio, books, events, retail, direct marketing) through an ongoing creative process and offering products designed on the basis of the needs of the clients.
Mondadori Press and Radio Advertising
Via Mondadori, 1 - 20090 Segrate (Milan)
Ph. +39 02 75421 - Fax. +39 02 75422302