Direct Marketing

The Mondadori Group is also active in the offer of integrated relational marketing services through its subsidiary Cemit Interactive Media S.p.A., the market leader in this segment.

Thanks to a substantial and continuously updated database of more than 30 million names, of both private individuals and companies, Cemit offers diversified strategies for the design and development of one-to-one and CRM (Customer Relationship Management) communication.
The intelligent elaboration of the information, behavioural databases and marketing analysis activities offer additional and highly effective support for target segmentation.

Cemit identifies strategies to enhance the investments of Italian and international companies through a multiplicity of services: direct mailing, customer magazine and sampling; e-mail marketing (DEM), web marketing (SEO, Affiliation Marketing), display and performance advertising (SEM), mobile marketing (gamification, application development), social media marketing and integration with other Mondadori channels. Such integration allows Cemit to be a "one stop shop company" in the relationship marketing sector in Italy, both online and offline. Since 2011, with the launch of the new Digital Solutions (Cemit DS) division, Cemit has completed its offer with highly integrated Data Marketing solutions that offer the possibility of working across all relationship modes – both online and offline – simultaneously.

Cemit is also the Italian partner of DNA (www.dnanetwork.com), the European network of experts in database marketing solutions.

Cemit Interactive Media

Via Toscana 9
1
0099 San Mauro Torinese (TO)

Tel. +39 011 2227411
Fax. +39 011 2238701