Mondadori Pubblicità manages advertising sales for all Mondadori Group titles, internet sites and the national radio network R101 as well as the titles and websites of important third-party publishers and the radio broadcasters Radio KissKiss, Radio Italia Solo Musica Italiana (national), Radio Subasio (central Italy) and Radio Norba (south Italy).
Thanks to a rich and articulated portfolio, which ranges from men’s magazines to family titles and from women's to specialised publications, the company boasts the highest number titles that are leaders in terms of circulation and readership. In fact, the titles managed by the company reach 85% of adult, male magazine readers in Italy and 89% of female readers (source: Audipress). Mondadori Pubblicità also manages the advertising sales for the national daily Il Foglio, for Famiglia Cristiana and Vivere in Armonia - Club 3..
Mondadori Pubblicità also operates in the radio market with 5 leading stations: R101, owned by the Mondadori Group, Radio Kiss Kiss, Radio Italia Solo Musica Italiana, Radio Subasio and Radio Norba, with an average daily total of 9.3 million listeners and 24.6 million over 7 days, net of duplications.
In addition to an extensive nationwide sales network, the company has also created a dedicated structure to respond to the new demands of advertising market: Project Lab is responsible for the development of special advertising initiatives and the creation of integrated communication projects, tailor-made to meet the needs of clients.
In July 2009 Mondadori Pubblicità and Publitalia ’80 SpA, the ad sales agency of the Mediaset Group, agreed to create a 50-50 joint venture for selling online advertising.
The new company – known as Mediamond – operates out of Mondadori Pubblicità’s offices in Segrate, Milan. It has the concession (or sub-concession) to sell all advertising spaces (excluding video) on websites of the Mondadori Group, RTI (a unit of the Mediaset group) as well as third parties currently with concession agreements with Mondadori Pubblicità or Digitalia ’80.
The joint venture is also aim to sell online advertising for other companies, gathering together and maximising the value of various pools of advertising and becoming one of the top players in the Italian online ad market.
Via Mondadori, 1 - 20090 Segrate (Milan)
Ph. +39 02 75421 - Fax. +39 02 75422302